Daily Archives: Monday, 31 July 2017 10:11 am

Videri Quam Esse: P&G and Digital Advertising

Posted on Monday, 31 July 2017 10:11 am by markpilip

P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading →

Posted in digital marketing, fraud, Marketing, Media, Strategy, Tactics | Tagged , , , , , , , | Comments Off on Videri Quam Esse: P&G and Digital Advertising