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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Daily Archives: Monday, 10 July 2017 9:16 am
Nobody’s Talking About This ads.txt Problem
As a media buyer, I find myself scratching my head about the IAB’s ads.txt initiative. It’s a good thing, of course. Knowing that somebody selling advertising inventory to you is actually authorized to sell that impression to you is important. … Continue reading
Posted in Marketing, Media, planning
Tagged digital media, IAB, programmatic
Comments Off on Nobody’s Talking About This ads.txt Problem