Daily Archives: Monday, 17 July 2017 9:07 am

Digital Media: As Memorable as Kenny G?

Posted on Monday, 17 July 2017 9:07 am by

The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading →

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