Monthly Archives: August 2024

The danger of low variance

Posted on Tuesday, 27 August 2024 12:03 pm by markpilip

Low variance is crucial in fields like medicine, rocket launches, and pension fund management. However, seeking deviations from the norm is essential for breakthrough results. Instead of resumes or current figures, reverse order test results may reveal team performance. Cultivating variance fosters growth, while a low variance culture hampers progress. Embrace variance for innovation and growth. Continue reading →

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Robert De Niro, talking ad weirdness

Posted on Monday, 12 August 2024 3:59 am by markpilip

“Whenever there is any doubt, there is no doubt.” Continue reading →

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Fools rush in with AI: Brand safety edition

Posted on Wednesday, 7 August 2024 3:51 am by markpilip

You’re a damn fool if you rely on the AI in Integral Ad Science or DoubleVerify to protect your ads from running on websites featuring racism, sexism, and far, far worse. See the recent Adalytics report linked below. Caution: There … Continue reading →

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