Tag Archives: ads.txt

Looks like some of the shady players in adtech (a large group from which to choose) are resorting to social engineering to get around ads.txt. What should you add to ads.txt? Nothing. By the way, I think an ads.txt file … Continue reading →

Posted on Thursday, 2 November 2017 9:12 am by markpilip | Comments Off on Adtech Social Engineering

ABD (Always Be De-Averaging), ads.txt Edition

Posted on Wednesday, 1 November 2017 9:04 am by markpilip

Now that ads.txt is getting traction, with about 44% (and growing) of the top 10,000 domains using it, you’ve got some homework in your future. Here’s the assignment: Pull together your campaign data at the source (e.g. somedomain.com) and “source/source” … Continue reading →

Posted in Analysis, Data, digital marketing, Marketing, Media, Tactics | Tagged , , , | 1 Comment

Ads.txt: Cui bono?

Posted on Thursday, 5 October 2017 8:27 am by markpilip

Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading →

Posted in Data, digital marketing, fraud, Media | Tagged , , , , , , | Comments Off on Ads.txt: Cui bono?

Print out a page with your ad on it. Put it on the whiteboard and give your buying team a marker and ask them to draw out exactly how that particular ad showed up on that particular website and why. By that, I mean all the names of the ad tech and martech players involved. No looking anything up. Continue reading →

Posted on Wednesday, 19 July 2017 12:41 pm by markpilip | Comments Off on More on Ads.txt