Tag Archives: PR

Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading →

Posted on Friday, 23 March 2018 8:42 am by markpilip | Comments Off on Were You the Same in 2014?

You still have to build something worth talking about for people to talk about it. Continue reading →

Posted on Wednesday, 3 May 2017 7:41 am by markpilip | Comments Off on Now, Nobody Will Read About It

Reacting to Mainstream Media Articles

Posted on Monday, 19 March 2012 8:33 am by markpilip

The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading →

Posted in Communications | Tagged , , , | Comments Off on Reacting to Mainstream Media Articles

Publicity First Doesn’t Work Anymore

Posted on Friday, 16 December 2011 9:23 am by markpilip

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading →

Posted in Branding, Communications | Tagged , , , | Comments Off on Publicity First Doesn’t Work Anymore