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Categories
Monthly Archives: February 2013
Don’t Let MBAs Mess With Bourbon
I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading
Posted in Branding, Communications, Marketing
Tagged bourbon, brand, communications, Maker's Mark, marketing, social media
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What’s Your Reward?
Citigroup posted fourth quarter 2012 results of $1.2 billion in net income, $0.38 per diluted share. This compared with net income of $956 million or $0.31 per diluted share in fourth quarter 2011. Congratulations to the hard-working Citi employees who … Continue reading
Posted in Career, Organization, Philosophy
Tagged citi, ethics, layoffs, Simon Sinek
Comments Off on What’s Your Reward?