Tag Archives: brand safety

Fools rush in with AI: Brand safety edition

Posted on Wednesday, 7 August 2024 3:51 am by markpilip

You’re a damn fool if you rely on the AI in Integral Ad Science or DoubleVerify to protect your ads from running on websites featuring racism, sexism, and far, far worse. See the recent Adalytics report linked below. Caution: There … Continue reading →

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Need an EVP of Brand Safety? You’ve Got a Problem!

Posted on Monday, 28 August 2017 9:57 am by markpilip

It took a second read of the “Lets Talk About The Brand Safety Tax” column in AdExchanger last Tuesday to catch this: It’s a small price to pay, said John Montgomery, global EVP of brand safety at GroupM, running somewhere … Continue reading →

Posted in Branding, digital marketing, Media, Strategy | Tagged , , , | Comments Off on Need an EVP of Brand Safety? You’ve Got a Problem!