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Recent Posts
- The danger of low variance Tuesday, 27 August 2024 12:03 pm
- Robert De Niro, talking ad weirdness Monday, 12 August 2024 3:59 am
- Fools rush in with AI: Brand safety edition Wednesday, 7 August 2024 3:51 am
- D-Day Thursday, 6 June 2024 1:16 am
- Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule Thursday, 23 May 2024 9:44 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: startup
Enjoying Undamaged Goods
How much time are you taking to enjoy things as they are? The universe will always be there for somebody to beat on. But we only have so much time to enjoy what we have. Continue reading
Owning a Position
You can–and should–start with your “why.” Know what your organization stands for and communicate that. But if you want to own a position in the customer’s mind, there’s only one way. Put out a product that does it. Shipping > four … Continue reading
Posted in Marketing, Philosophy, Product Development, Tactics
Tagged positioning, product development, startup
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Minimum Viable Work Product
I love the concept of the Lean Startup. But does the philosophy work for those of us who work for larger corporations or who are entrepreneurs? I won’t get started on my opinions on most Product Management and Product Marketing Management … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged agile, lean, product development, startup
Comments Off on Minimum Viable Work Product
Fail Spectacularly
Andy Swan writes, as usual, another good blog post today. He asserts that in order to win, you have to know how much you’re willing to lose. And he takes to task the use of Chinese Math, which I learned … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged entrepreneurship, product development, startup
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