Daily Archives: Friday, 30 June 2017 3:05 pm

We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading →

Posted on Friday, 30 June 2017 3:05 pm by markpilip | Comments Off on When Auctions Aren’t Auctions

Your Mission and Vision are Lousy

Posted on Friday, 30 June 2017 7:40 am by markpilip

I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading →

Posted in Branding, Marketing, Philosophy, Product Development, Strategy | Tagged , , | Comments Off on Your Mission and Vision are Lousy