Category Archives: Branding

Don’t Tie Your Brand to Your Company

Posted on Monday, 20 June 2011 8:54 am by markpilip

I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company.  Now I suppose if you work for a … Continue reading →

Posted in Branding, Career | Tagged , , | 1 Comment

It’s Never About The Money–UAW Wages Aren’t Why U.S. Cars Suck

Posted on Tuesday, 10 May 2011 5:05 am by markpilip

Interesting article in The Truth About Cars on how Ford still has an $8/hour fully-loaded disadvantage to the transplant (Japanese and non-union) automobile manufacturers. The union wages and union rules are red herrings. Yes, they make for good talk and … Continue reading →

Posted in Branding, Leadership, Marketing | Tagged , , , | 2 Comments

Is Your Recruiting Team Damaging Your Brand?

Posted on Thursday, 31 March 2011 6:01 am by markpilip

The economic crunch continues with many good people still looking for work.  As an employer, it’s good news in a way.  There’s lots of great talent from which to choose, and you can generally get a qualified individual for less … Continue reading →

Posted in Branding, Leadership | Tagged , , , | Comments Off on Is Your Recruiting Team Damaging Your Brand?