Category Archives: Uncategorized

Rise of the Bot: Organic Traffic is “Over”

Posted on Friday, 10 February 2017 10:19 am by markpilip

You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading →

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Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading →

Posted on Friday, 13 January 2017 2:32 pm by markpilip | Comments Off on Remove Adjectives To Confirm B.S.

Gaming AdTech: Easier Than Go Fish

Posted on Sunday, 27 November 2016 9:27 am by markpilip

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading →

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Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading →

Posted on Monday, 19 September 2016 1:01 pm by markpilip | Comments Off on Mistaking Surveillance for Advertising

Utica College Receives $2.5 Million Grant for Athletic Facilities

Posted on Saturday, 13 February 2016 1:28 pm by markpilip

Originally posted on The Tangerine:
Nicholas Souza, News/Online Editor On Feb. 4, Senator Joseph Griffo and Assemblyman Anthony Brindisi announced that Utica College has been awarded a $2.5 million grant from the state that will be used to make improvements…

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Rome New York: Welcome Home

Posted on Thursday, 21 January 2016 12:57 am by markpilip

Another good post by Arian Horbovetz, this time on nearby Rome, NY. Wonderful photography and article about another Central New York city you should know more about The Urban Phoenix Preface On January 13th, 2015 I clicked “Publish” on my … Continue reading →

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Utica Callback…

Posted on Saturday, 24 January 2015 12:19 am by markpilip

The Urban Phoenix To my followers who are not from Utica, I’m sorry… I just can’t get enough of these Central New Yorkers.  They’re pretty awesome. Today I sent out a press release about my latest adventure to a familiar … Continue reading →

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Utica, New York: A Day of Fun, A Story of Hope

Posted on Thursday, 15 January 2015 9:08 am by markpilip

A great article about my hometown with some wonderful photography. Reading this makes me want to hop on a plane and wander through Utica as a visitor, not as a native! The Urban Phoenix So often we think of vacations … Continue reading →

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2014 in review

Posted on Tuesday, 30 December 2014 8:15 am by markpilip

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,300 times in 2014. If it were a cable car, it … Continue reading →

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9-11

Posted on Thursday, 11 September 2014 3:01 am by markpilip

Thirteen years ago today, almost 3,000 people were murdered. One was my friend and Utica College classmate Margaret Echtermann. I miss her because I enjoyed her company, intelligence and sense of fun. I’m upset because she offered so much to the world that was … Continue reading →

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