Tag Archives: media

Reacting to Mainstream Media Articles

Posted on Monday, 19 March 2012 8:33 am by markpilip

The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading →

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Improve Your Super Bowl Ads

Posted on Friday, 3 February 2012 3:45 pm by markpilip

When I watch ads during the Super Bowl Big Game, I usually find myself muttering “call to action, call to action” to the point that my wife starts putting away the sharp objects.  The amount of air time that’s wasted … Continue reading →

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Prediction: Streaming Wins, Powered by Apple

Posted on Monday, 8 August 2011 8:42 am by markpilip

Bob Lefsetz published an article on Friday that powers this admittedly not very far out prediction. Streaming–powered by iTunes–becomes the preferred choice of music consumption in the US. We’ll achieve that by 2013. Why? Streaming music works.  See Spotify and … Continue reading →

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