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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: Operations
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning
Tagged direct marketing, merge/purge, Operations, tactics
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What Are You Quarterbacking Today? Or Are You Getting Things Done Instead?
The hardest position to play in football is quarterback. You have to be an excellent athlete, of course, but also have the intelligence to learn complicated playbooks, manage the clock and show leadership to your team mates. To be a … Continue reading
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