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Tag Archives: planning
Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule
The old engineering adage, “Good, Cheap, Fast. Pick any two,” is a familiar challenge. In reality, bosses often want all three, with “Cheap” meaning “Almost Free” and “Fast” meaning “Tomorrow.” Understanding the Cost/Reliability/Schedule model and its implications early on can help navigate trade-offs in building marketing technology systems. Continue reading
Posted in Philosophy, planning, Strategy, Tactics
Tagged engineering, planning, product development
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I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Friday, 1 December 2017 9:16 am
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Groupthink: A Caution for Summer Planners
The classic article Groupthink was just brought to my attention via RSS feed. Most of us have heard of the 1952 article, but how many have read it recently or at all? If you’re taking part in summer strategy or … Continue reading
Posted in Leadership, Philosophy
Tagged budgeting, planning, strategy, thinking
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The Danger of Now
Now is what you focus on when you don’t have the courage to make big decisions about the future. Now is what makes managers scurry around in a panic , while leaders calmly think about next year. Now is a … Continue reading
I Like Ike
Although business is not usually like war, in that nobody gets shot in meetings, the business world can learn a lot from our military. Let’s take a lesson from General, later President, Dwight David Eisenhower that can help us reduce … Continue reading
Constraints: A Shortcut to Success
It’s still budget season across corporate America and we’re getting to crunch time. In the first pass of the budget, you invariably include all your wishes for the coming year. What new initiatives you’d like to take, why, and what … Continue reading
Posted in Leadership
Tagged budgeting, finance, leadership, planning
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Planning to Kill Creativity
It’s annual planning time for big corporations and many of us are working feverishly on revenue and expense forecasts for existing products, planning our three year product roadmaps, capital budgets, new initiatives and the like. It’s all very important, especially … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged creativity, Innovation, planning, product development
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