Monthly Archives: July 2012

Get Better Before You Start Shouting

Posted on Tuesday, 31 July 2012 8:27 am by markpilip

Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading →

Posted in Branding, Communications, Marketing, Product Development | Tagged , | 2 Comments

Discovering New Ideas Through Books

Posted on Tuesday, 24 July 2012 8:45 am by markpilip

My colleague Miten Sampat recently wrote about his college experiences in visiting bookstores and discovering new books and his concerns over the demise of bookstores. He also touts Findings as a service to help with discovery of new ideas. That … Continue reading →

Posted in Education | Tagged , , | Comments Off on Discovering New Ideas Through Books

Groupthink: A Caution for Summer Planners

Posted on Monday, 23 July 2012 9:44 am by markpilip

The classic article Groupthink was just brought to my attention via RSS feed. Most of us have heard of the 1952 article, but how many have read it recently or at all? If you’re taking part in summer strategy or … Continue reading →

Posted in Leadership, Philosophy | Tagged , , , | Comments Off on Groupthink: A Caution for Summer Planners