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Recent Posts
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: July 2012
Get Better Before You Start Shouting
Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading
Posted in Branding, Communications, Marketing, Product Development
Tagged marketing, product development
2 Comments
Discovering New Ideas Through Books
My colleague Miten Sampat recently wrote about his college experiences in visiting bookstores and discovering new books and his concerns over the demise of bookstores. He also touts Findings as a service to help with discovery of new ideas. That … Continue reading
Groupthink: A Caution for Summer Planners
The classic article Groupthink was just brought to my attention via RSS feed. Most of us have heard of the 1952 article, but how many have read it recently or at all? If you’re taking part in summer strategy or … Continue reading
Posted in Leadership, Philosophy
Tagged budgeting, planning, strategy, thinking
Comments Off on Groupthink: A Caution for Summer Planners