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DSP Transparency

Posted on Thursday, 20 July 2017 7:07 am by markpilip

Do your DSP(s) have any rebate agreements with ad exchanges or anybody else?

If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not?

Hat tip to The Programmatic Advisory.

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This entry was posted in digital marketing, Philosophy, Strategy and tagged ad exchange, audit, contracts, DSP, legal, programmatic. Bookmark the permalink.
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