Daily Archives: Wednesday, 21 February 2018 8:02 pm

I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading →

Posted on Wednesday, 21 February 2018 8:02 pm by markpilip | Comments Off on We Couldn’t Afford To Buy Records

Media Whitewash

Posted on Wednesday, 21 February 2018 8:29 am by markpilip

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading →

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , , | Comments Off on Media Whitewash