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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Data
Payment Processors are the Ball Bearing Factories in the War on Spam
Has the Schweinfurt of the spam industry been identified, in the form of three big credit card payment processing companies? The New York Times published an interesting article today, which indicates that 95 percent of the credit card transactions for … Continue reading
LTV>CPA
Fred Wilson recently wrote this great post on LTV>CPA. It’s something us old-school direct marketers had ingrained in us from day one. It’s something that’s not taught as much as it used to be. It’s worth a read, particularly the … Continue reading
Posted in Data, Entrepreneurship, Marketing
Tagged analysis, direct marketing, financials
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Big Data and the Rise of Asymmetrical Analytics
The McKinsey Global Institute just issued their report Big data: The next frontier for innovation, competition, and productivity. It’s worth the time to read and act on (not think about). Now. The McKinsey analysis looks at five sectors in some detail–health … Continue reading
Ugly Privacy Legislation is Certain. And it’s Our Fault!
Yogi Berra once said something like “you can observe a lot just by watching.” I recently added Ghostery (highly recommended) to see what information websites were collecting. What I observed was shocking, shameful and something that’s so out-of-control that even … Continue reading
Posted in Data, Marketing, Privacy
Tagged data, government, PII, privacy, regulation
Comments Off on Ugly Privacy Legislation is Certain. And it’s Our Fault!
An Adult Approach to Data and Privacy
I’ve been a huge and enthusiastic fan of Evernote for some time now. I use it on all my computers, my iPhone and my iPad. I’ve been a premium subscriber for some time now and can’t figure out how I … Continue reading
Data Customization & Privacy: Coexisting?
Regardless of the law, 90% of legal and privacy-related issues can be solved using the following construct: If I couldn’t explain this to my grandmother, then I probably shouldn’t be doing it. I’m at a legal and privacy panel at … Continue reading
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