-
markpilip
-
Recent Posts
- The danger of low variance Tuesday, 27 August 2024 12:03 pm
- Robert De Niro, talking ad weirdness Monday, 12 August 2024 3:59 am
- Fools rush in with AI: Brand safety edition Wednesday, 7 August 2024 3:51 am
- D-Day Thursday, 6 June 2024 1:16 am
- Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule Thursday, 23 May 2024 9:44 am
License

Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- planning
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- testing
Categories
Tag Archives: Innovation
Scale and the Unbelievers
There are two things that matter when building great products, movements or companies. They are easy to follow, easy to understand and also incredibly easy for those of us with MBAs and too much corporate experience to screw up. User … Continue reading
Posted in Entrepreneurship, Marketing, Product Development, Strategy
Tagged ideas, Innovation, product development, Simon Sinek
1 Comment
Planning to Kill Creativity
It’s annual planning time for big corporations and many of us are working feverishly on revenue and expense forecasts for existing products, planning our three year product roadmaps, capital budgets, new initiatives and the like. It’s all very important, especially … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged creativity, Innovation, planning, product development
2 Comments
The Lazy Train (IAD)
Riding the new Aerotrain at Dulles airport right now and noticed an incredibly dumb communication oversight. Rather than have the announcements for the gates recorded in a nice human voice, the train builders elected to use a robot voice. It … Continue reading
Posted in Marketing, Rants, Travel
Tagged communication, Innovation, travel
Comments Off on The Lazy Train (IAD)