Tag Archives: media

Improve Your Super Bowl Ads

When I watch ads during the Super Bowl Big Game, I usually find myself muttering “call to action, call to action” to the point that my wife starts putting away the sharp objects.  The amount of air time that’s wasted … Continue reading

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Prediction: Streaming Wins, Powered by Apple

Bob Lefsetz published an article on Friday that powers this admittedly not very far out prediction. Streaming–powered by iTunes–becomes the preferred choice of music consumption in the US. We’ll achieve that by 2013. Why? Streaming music works.  See Spotify and … Continue reading

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