Tag Archives: occam’s razor

Justifying the Weird

Posted on Thursday, 7 December 2017 8:30 am by markpilip

What’s the success rate for people trying to evade marketing surveillance on the web? I think it’s zero. Check out the story of Ross William Ulbricht AKA “Dread Pirate Roberts” of Silk Road infamy. He was alleged to be responsible … Continue reading →

Posted in Data, digital marketing, fraud, Marketing, Media, Security | Tagged , , , , , | Comments Off on Justifying the Weird

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Posted on Tuesday, 6 June 2017 7:18 am by markpilip | Comments Off on Occam’s Bots

(Occam’s) Razor-Sharp Targeting

Posted on Tuesday, 4 August 2015 9:48 am by markpilip

A straight razor–used properly and with care–can do the job as well (or better) and far more cheaply than one of the newfangled five blade gizmos being sold by the big consumer products companies. Likewise, sometimes the best targeting and … Continue reading →

Posted in Communications, Direct Response, Marketing, Media | Tagged , , | Comments Off on (Occam’s) Razor-Sharp Targeting