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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: subscription
Continuity Marketing: Profit or Scale?
I had an interesting discussion on continuity acquisition strategy yesterday, which boiled down to two questions: Do we spend profitability, at break-even, or to penetrate (i.e. at a loss) at the margin? By profit, do we mean gross margin, marketing … Continue reading
Posted in Direct Response, Marketing, Philosophy, Strategy, Tactics
Tagged churn, continuity, modeling, profitability, Retention, subscription
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Coordination: A Lost Art
We all have lots of channels and methods of communicating with our customers. Usually, they only have to be consistently on message. There are instances when it helps to have your communication channels completely aligned, not only on message, but … Continue reading
Posted in Customer Care, Marketing
Tagged customer care, radio, subscription, TM
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