Category Archives: Strategy

Scale and the Unbelievers

Posted on Monday, 21 May 2012 9:22 am by markpilip

There are two things that matter when building great products, movements or companies. They are easy to follow, easy to understand and also incredibly easy for those of us with MBAs and too much corporate experience to screw up. User … Continue reading →

Posted in Entrepreneurship, Marketing, Product Development, Strategy | Tagged , , , | 1 Comment

What Doctors Can Teach You About Dashboards

Posted on Thursday, 19 April 2012 5:00 am by chuckullan

I’m pleased that today’s guest post is from Chuck Ullan.  Chuck’s a fellow direct response marketing disciple and analytics ninja who provided me with much wise counsel when we worked together at AOL. He now runs his own analytics firm, … Continue reading →

Posted in Analysis, Data, Direct Response, Strategy | Tagged , , | Comments Off on What Doctors Can Teach You About Dashboards

Should Society Let Us Exist?

Posted on Tuesday, 13 March 2012 5:00 am by markpilip

When new CEOs are installed at companies, they’ll often set their agenda not by what they say, but by the questions they ask. On becoming IBM’s CEO, Sam Palmisano only asked four questions in his first meeting. I think they’re … Continue reading →

Posted in Leadership, Organization, Strategy | Tagged , , , | 2 Comments

If You’re Going Out of Business Anyway…

Posted on Tuesday, 6 March 2012 10:07 am by markpilip

Why wouldn’t you try to stop it? The answer in the newspaper industry, at least according to Mathew Ingram in GigaOM yesterday is culture. The newspaper industry has been circling the drain as the shift to free/cheap classified advertising has … Continue reading →

Posted in Media, Strategy, Tactics | Tagged , , , | Comments Off on If You’re Going Out of Business Anyway…