Tag Archives: digital marketing

Where’s the Digital Tear Sheet?

Posted on Tuesday, 1 November 2016 9:21 am by markpilip

Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading →

Posted in Communications, Direct Response, Marketing, Media | Tagged , , , , , | 2 Comments

Digital Flim-Flam: Mode Media Edition

Posted on Tuesday, 20 September 2016 6:02 am by markpilip

How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading →

Posted in Media, Tactics | Tagged , , , | Comments Off on Digital Flim-Flam: Mode Media Edition

Full circle: data cards for PMP and programmatic buys!

Posted on Wednesday, 10 June 2015 12:20 pm by markpilip

More proof that even programmatic media needs to be sold, and is not just bought. I received an email from Kantar Media that looks just like the ads I used to see in DM News touting new-to-market files. The email … Continue reading →

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Whiffletrees and the OODA Loop

Posted on Friday, 20 June 2014 6:20 am by markpilip

Sounds like a barbershop quartet and a fad from the 1950’s, doesn’t it? As I promised on Tuesday and finally got around to today, here’s the concept of using a whiffletree to manage your multichannel marketing. You might think that with … Continue reading →

Posted in Analysis, Marketing, Organization, Tactics | Tagged , , , , , | 6 Comments

Improve Your Multichannel Marketing With a Whiffletree

Posted on Tuesday, 17 June 2014 5:42 pm by markpilip

Some of the digital natives out there might think of us old direct mail guys as being in the buggy whip business. Fair enough. It may be hard to see what mail has to do with retargeting, programmatic media buying … Continue reading →

Posted in Marketing, Organization | Tagged , , , , , , , , | 1 Comment