Tag Archives: DSP

Mad Men Was Better

Posted on Wednesday, 10 January 2018 9:15 am by markpilip

You used to pay your ad agency a 15% commission back in the day. You groused about the high fees, the bad or non-existent data about campaign performance and wondered why you had to pay for those fancy Madison Ave … Continue reading →

Posted in Branding, Communications, digital marketing, Marketing, Media | Tagged , , , , , | Comments Off on Mad Men Was Better

Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading →

Posted on Thursday, 20 July 2017 7:07 am by markpilip | Comments Off on DSP Transparency

Before You Worry About Match Rates…

Posted on Wednesday, 19 July 2017 9:12 am by markpilip

But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading →

Posted in digital marketing, Direct Response, Marketing, Media, Strategy, Tactics | Tagged , , , , , , | Comments Off on Before You Worry About Match Rates…

We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading →

Posted on Friday, 30 June 2017 3:05 pm by markpilip | Comments Off on When Auctions Aren’t Auctions

Working with ad exchanges? Do these things. Continue reading →

Posted on Thursday, 11 May 2017 9:00 am by markpilip | Comments Off on Ad Exchange Rules of Thumb