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Recent Posts
- The danger of low variance Tuesday, 27 August 2024 12:03 pm
- Robert De Niro, talking ad weirdness Monday, 12 August 2024 3:59 am
- Fools rush in with AI: Brand safety edition Wednesday, 7 August 2024 3:51 am
- D-Day Thursday, 6 June 2024 1:16 am
- Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule Thursday, 23 May 2024 9:44 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: philosophy
The danger of low variance
Low variance is crucial in fields like medicine, rocket launches, and pension fund management. However, seeking deviations from the norm is essential for breakthrough results. Instead of resumes or current figures, reverse order test results may reveal team performance. Cultivating variance fosters growth, while a low variance culture hampers progress. Embrace variance for innovation and growth. Continue reading
Posted in Leadership, Marketing, Organization, Philosophy
Tagged leadership, organization, people, philosophy, testing
Comments Off on The danger of low variance
Out of nowhere, something appears on your radar. You’re not sure how long it’s been there. You can get upset that you never noticed it before, because it might have changed the last decision. Or you can acknowledge that you … Continue reading
Wednesday, 25 October 2017 7:09 am
Comments Off on On the Radar
Social Media: “Testing Ugly Early”
An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading
Posted in Leadership, Media, Philosophy
Tagged leadership, philosophy, social media
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Why Are We Eliminating The Human?
David Byrne wrote an eloquent piece yesterday, in which he said: “Our random accidents and odd behaviors are fun—they make life enjoyable. I’m wondering what we’re left with when there are fewer and fewer human interactions. Remove humans from the … Continue reading
Posted in Philosophy
Tagged algorithms, automation, beliefs, David Byrne, humans, philosophy
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Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading
Monday, 19 September 2016 1:01 pm
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Extending the Circle of Safety Today
As we look forward to the weekend, let’s look back. As a leader did you: Clarify your organization’s “why?“ Bring others who shared your values into your organization, and not just those who had the skills you wanted? Extend the … Continue reading
Posted in Leadership
Tagged leadership, organization, organizational development, philosophy
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Would You Fire Your Children?
I certainly hope not. Yet how many executives who speak of their company as having a “family” atmosphere think nothing of sacrificing that same family when the numbers are a little short. Oh, it’s explained using all the right terms, … Continue reading
Posted in Career, Leadership, Philosophy, Strategy
Tagged leadership, leadership skills, philosophy, Safety, Simon Sinek
3 Comments
Leaders Eat Last
“The cost of leadership is self interest.” Says Simon Sinek in his remarkable talk “Why Leaders Eat Last” at a recent Behance conference. The talk is based on his upcoming book Leaders Eat Last: Why Some Teams Pull Together and … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged Helping others, leadership, philosophy, Simon Sinek, Values
2 Comments
Character Is…
I just ran across the following quote, attributed primarily to Malcolm Forbes: “You can easily judge the character of a man by how he treats those who can do nothing for him.” A good sentiment, but I’ll suggest that the … Continue reading
Stock Quotes on Home Pages
What does it say about a company which prominently puts their stock quote on the home page of their website? The guys who really own your stock–the institutional investors, hedge funds, and so on–don’t get their quotes from your website. … Continue reading
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