Monthly Archives: November 2014

OODA Loops for Incident Response, Marketing, and Communication…

Posted on Friday, 14 November 2014 9:53 am by markpilip

Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier. I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing. Why not “get inside … Continue reading →

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Rediscovering Direct Mail

Posted on Thursday, 13 November 2014 10:16 am by markpilip

I get a kick out of articles like this one. The BBC author appeared surprised that A/B testing for marketing was invented–I’d say perfected–in direct mail. I guess us old dogs are responsible for some “new” tricks after all! Takeaway: … Continue reading →

Posted in Direct Response, Marketing | Tagged , , , | 2 Comments

Questions Advertisers Should Ask of AT&T and Verizon

Posted on Tuesday, 4 November 2014 9:32 am by markpilip

It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading →

Posted in Data, Marketing, Philosophy | Tagged , , , , , | Comments Off on Questions Advertisers Should Ask of AT&T and Verizon