Daily Archives: Wednesday, 19 July 2017 12:41 pm

Print out a page with your ad on it. Put it on the whiteboard and give your buying team a marker and ask them to draw out exactly how that particular ad showed up on that particular website and why. By that, I mean all the names of the ad tech and martech players involved. No looking anything up. Continue reading →

Posted on Wednesday, 19 July 2017 12:41 pm by markpilip | Comments Off on More on Ads.txt

Before You Worry About Match Rates…

Posted on Wednesday, 19 July 2017 9:12 am by markpilip

But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading →

Posted in digital marketing, Direct Response, Marketing, Media, Strategy, Tactics | Tagged , , , , , , | Comments Off on Before You Worry About Match Rates…