Tag Archives: customers

Your Customers Are Not Consumers

Posted on Thursday, 19 June 2014 10:01 am by markpilip

Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading →

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Design Your Community

Posted on Monday, 13 August 2012 10:57 am by markpilip

Andrew Chen reminds us this morning to design our community along with our product. This design, as design thinking teaches, should be thoughtful and iterative. The design should not be accidental. Because accidental design is what gets us a customer … Continue reading →

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Fire 20%

Posted on Tuesday, 24 May 2011 8:19 am by markpilip

You need to fire 20% of: Customers Products Features Things you do every day each and every year. A lot of those things made sense last year or the year before.  And a lot of those customers may have been … Continue reading →

Posted in Leadership, Product Development, Rants | Tagged , , , , | 1 Comment