Tag Archives: merge/purge

“They Changed Their Control, Right?”

Posted on Tuesday, 21 May 2024 9:57 am by markpilip

In the early 90s, the author meticulously managed direct mail campaigns, relying on personal expertise and detailed record-keeping. Identifying a sudden drop in performance, the author’s comprehensive knowledge of mailing lists enabled them to pinpoint the issue: a change in mailing format. This story highlights the value of hands-on campaign organization and insight, without relying on advanced technology. Find out more at the provided link. Continue reading →

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Who Pulled the Names?

Posted on Friday, 4 December 2020 8:45 am by markpilip

Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading →

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The Forgotten Boolean NOT

Posted on Tuesday, 3 April 2018 9:02 am by markpilip

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading →

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2 LLCs and an SFDU: A Merge/Purge Fail

Posted on Tuesday, 17 October 2017 8:23 am by markpilip

A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading →

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