Tag Archives: whiffletree

Marketing Navigators: Do You Have a Sextant?

Posted on Wednesday, 27 September 2017 7:40 am by markpilip

How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading →

Posted in Marketing, Media, planning, Strategy, Tactics | Tagged , , , , , | Comments Off on Marketing Navigators: Do You Have a Sextant?

Source Level Triage

Posted on Tuesday, 22 August 2017 9:08 am by markpilip

Let’s assume you’ve built your marketing whiffletree and have a banding model at the source level that you can analyze every Monday. Of course, you’ll sort your sources from most effective to least and do more of the things that … Continue reading →

Posted in Marketing, Media, Philosophy, Tactics | Tagged , , , | 2 Comments

Whiffletrees and the OODA Loop

Posted on Friday, 20 June 2014 6:20 am by markpilip

Sounds like a barbershop quartet and a fad from the 1950’s, doesn’t it? As I promised on Tuesday and finally got around to today, here’s the concept of using a whiffletree to manage your multichannel marketing. You might think that with … Continue reading →

Posted in Analysis, Marketing, Organization, Tactics | Tagged , , , , , | 6 Comments

Improve Your Multichannel Marketing With a Whiffletree

Posted on Tuesday, 17 June 2014 5:42 pm by markpilip

Some of the digital natives out there might think of us old direct mail guys as being in the buggy whip business. Fair enough. It may be hard to see what mail has to do with retargeting, programmatic media buying … Continue reading →

Posted in Marketing, Organization | Tagged , , , , , , , , | 1 Comment