Daily Archives: Wednesday, 27 September 2017 8:50 am

Canal Street Ad Impressions

You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading

Posted in digital marketing, fraud, Media | Tagged , , , , | 1 Comment

Marketing Navigators: Do You Have a Sextant?

How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading

Posted in Marketing, Media, planning, Strategy, Tactics | Tagged , , , , ,