Daily Archives: Wednesday, 27 September 2017 8:50 am

Canal Street Ad Impressions

Posted on Wednesday, 27 September 2017 8:50 am by markpilip

You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading →

Posted in digital marketing, fraud, Media | Tagged , , , , | 1 Comment

Marketing Navigators: Do You Have a Sextant?

Posted on Wednesday, 27 September 2017 7:40 am by markpilip

How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading →

Posted in Marketing, Media, planning, Strategy, Tactics | Tagged , , , , , | Comments Off on Marketing Navigators: Do You Have a Sextant?