Category Archives: Tactics

Big Data: Mostly Tail Numbers

Posted on Tuesday, 17 February 2015 7:05 am by markpilip

If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading →

Posted in Data, Tactics, Travel | Tagged , | 1 Comment

Whiffletrees and the OODA Loop

Posted on Friday, 20 June 2014 6:20 am by markpilip

Sounds like a barbershop quartet and a fad from the 1950’s, doesn’t it? As I promised on Tuesday and finally got around to today, here’s the concept of using a whiffletree to manage your multichannel marketing. You might think that with … Continue reading →

Posted in Analysis, Marketing, Organization, Tactics | Tagged , , , , , | 6 Comments

Owning a Position

Posted on Monday, 24 March 2014 8:28 am by markpilip

You can–and should–start with your “why.” Know what your organization stands for and communicate that. But if you want to own a position in the customer’s mind, there’s only one way. Put out a product that does it. Shipping > four … Continue reading →

Posted in Marketing, Philosophy, Product Development, Tactics | Tagged , , | Comments Off on Owning a Position

If You’re Going Out of Business Anyway…

Posted on Tuesday, 6 March 2012 10:07 am by markpilip

Why wouldn’t you try to stop it? The answer in the newspaper industry, at least according to Mathew Ingram in GigaOM yesterday is culture. The newspaper industry has been circling the drain as the shift to free/cheap classified advertising has … Continue reading →

Posted in Media, Strategy, Tactics | Tagged , , , | Comments Off on If You’re Going Out of Business Anyway…