Tag Archives: magpie

Algorithms: Recipes for Disaster

Posted on Thursday, 22 March 2018 8:15 am by markpilip

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading →

Posted in Data, digital marketing, Education, Leadership, Media, Strategy | Tagged , , , , | Comments Off on Algorithms: Recipes for Disaster

Yes to “No”

Posted on Saturday, 14 October 2017 9:20 am by markpilip

We marketers are easily distracted by the next shiny thing. If the thing is truly innovative, and truly shiny, it will be there tomorrow or next week or next month. Take care of the here and now. Continue reading →

Posted in Leadership, Philosophy, Strategy | Tagged , , , | Comments Off on Yes to “No”

Where’s the Digital Tear Sheet?

Posted on Tuesday, 1 November 2016 9:21 am by markpilip

Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading →

Posted in Communications, Direct Response, Marketing, Media | Tagged , , , , , | 2 Comments