Monthly Archives: November 2011

Thank You

Posted on Friday, 11 November 2011 8:22 am by markpilip
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Tears: A CEO’s Aspiration?

Posted on Thursday, 10 November 2011 11:54 am by markpilip

Simon Sinek published a truly meaningful article on Steve Jobs today.  What made us cry for a billionaire who was very unlike the rest of us?  A worthwhile read.

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“The Channel” to Nowhere

Posted on Thursday, 10 November 2011 9:00 am by markpilip

Why do you sell through distributors, resellers, VARs, or in other words, “the channel?” Is it worth your time building lots of infrastructure to manage the rules around distributing your product, dealing with channel conflict, commissions, “owning the customer” and … Continue reading →

Posted in Customer Care, Organization, Product Development | Tagged , , , , | 3 Comments

Stock Quotes on Home Pages

Posted on Tuesday, 8 November 2011 5:08 am by markpilip

What does it say about a company which prominently puts their stock quote on the home page of their website?  The guys who really own your stock–the institutional investors, hedge funds, and so on–don’t get their quotes from your website. … Continue reading →

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No Press Didn’t Kill Your Product

Posted on Monday, 7 November 2011 5:01 am by markpilip

Products fail in the marketplace all the time.  There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work.  Look at the … Continue reading →

Posted in Branding, Marketing, Product Development, Rants | Tagged , , | 8 Comments

Steve Jobs Sets Back Leadership 20 Years

Posted on Friday, 4 November 2011 7:50 am by markpilip

Steve Jobs is one of my heroes and a man who achieved his objective of “putting a dent in the universe.” I enjoyed reading Walter Isaacson’s biography “Steve Jobs” because it gave me insight into the motivation behind the man … Continue reading →

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