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markpilip
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Recent Posts
- The danger of low variance Tuesday, 27 August 2024 12:03 pm
- Robert De Niro, talking ad weirdness Monday, 12 August 2024 3:59 am
- Fools rush in with AI: Brand safety edition Wednesday, 7 August 2024 3:51 am
- D-Day Thursday, 6 June 2024 1:16 am
- Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule Thursday, 23 May 2024 9:44 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Character Is…
I just ran across the following quote, attributed primarily to Malcolm Forbes: “You can easily judge the character of a man by how he treats those who can do nothing for him.” A good sentiment, but I’ll suggest that the … Continue reading
Get Them to React, Not Regurgitate
Google’s SVP of HR, Lazlo Block, has revealed that the infamous Google interview questions were a bunch of hooey after all. Turns out when decide to play “stump the interviewee” you’re just stroking your own ego. Further, what type of … Continue reading
Posted in Career, Leadership, Organization, Philosophy
Tagged emotion, eq, Google, interview, iq, leadership skills, people
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Love Ya!
“To live according to God is to love” said Saint Francis de Sales. My friend Kim Rumsmoke Kashian demonstrated that love every time she talked with her family and friends, always closing with “love ya!” I asked her why she … Continue reading
Irrationality and Flight Change Decisions
As I write this, I’m relaxing while sitting in a nice NASCAR-themed restaurant in the Charlotte airport having a beer, catching up on email and listening to “Gimme Shelter” by the Rolling Stones. Fifteen minutes ago the outcome could have … Continue reading
Posted in Behavioral economics
Tagged behavioral economics, charlotte, decision making, travel
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Remember D-Day
First things first. At 0016 hours today, the Horsas began to crash-land near the Caen Canal in Normandy, France. The liberation of Europe was under way. Over 24,000 young men jumped from planes or landed in gliders to support the … Continue reading
The Value of a College Degree
Articles about the value of a college education are not in short supply currently. The cost of a university degree continues to increase and opportunities for recent college graduates remain limited with the continuing economic challenges. It’s not surprising that … Continue reading
Don’t Let MBAs Mess With Bourbon
I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading
Posted in Branding, Communications, Marketing
Tagged bourbon, brand, communications, Maker's Mark, marketing, social media
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What’s Your Reward?
Citigroup posted fourth quarter 2012 results of $1.2 billion in net income, $0.38 per diluted share. This compared with net income of $956 million or $0.31 per diluted share in fourth quarter 2011. Congratulations to the hard-working Citi employees who … Continue reading
Posted in Career, Organization, Philosophy
Tagged citi, ethics, layoffs, Simon Sinek
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You’re a Shark’s Tooth
This is the time of the year when people begin to come and go from companies. Sometimes willingly, sometimes not. It’s a good time for a reminder from my fellow Utica College Board member Gary Kunath, who reminds us what … Continue reading
2012 in review
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 11,000 views in 2012. If every person who reached the … Continue reading
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