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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: branding
Building Your Brand with Top Level Domains
Do you have a strong brand name? Wouldn’t you like to own the letters to the “right of the dot?” I think it’s a really good idea to consider it. ICANN recently opened the window for new top level domains–for … Continue reading
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
Don’t Tie Your Brand to Your Company
I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company. Now I suppose if you work for a … Continue reading
Monitor Your Sales Calls? Yep, It’ll Save You Money
I just got a sales call from a very large information services company. The inside salesperson wanted me to purchase some the data they had to offer and was asking if I was the right guy. I answered “sure” and … Continue reading
Posted in Marketing, Sales
Tagged branding, sales, telemarketing
Comments Off on Monitor Your Sales Calls? Yep, It’ll Save You Money
Is Your Recruiting Team Damaging Your Brand?
The economic crunch continues with many good people still looking for work. As an employer, it’s good news in a way. There’s lots of great talent from which to choose, and you can generally get a qualified individual for less … Continue reading
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