Tag Archives: cybersecurity

Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of … Continue reading →

Posted on Tuesday, 13 March 2018 1:57 pm by markpilip | Comments Off on Who’s Viewing Your Ads? Maybe Your IoT Security Camera.

Digital Marketing Tips From El Al

Posted on Wednesday, 24 January 2018 8:57 am by markpilip

El Al airlines has never been bombed and only hijacked once. This in spite of being a constant target for well-funded and persistent criminals. An enviable track record. How do they do it? Isaac Yeffet, El Al’s former head of … Continue reading →

Posted in Data, digital marketing, fraud, Media, Philosophy, planning, Security, Strategy | Tagged , , , , , , , | Comments Off on Digital Marketing Tips From El Al

OODA Loops for Incident Response, Marketing, and Communication…

Posted on Friday, 14 November 2014 9:53 am by markpilip

Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier. I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing. Why not “get inside … Continue reading →

Posted in Communications, Security | Tagged , , | Comments Off on OODA Loops for Incident Response, Marketing, and Communication…