Tag Archives: marketing

The Best $2 Kimpton Could Spend

Posted on Friday, 14 December 2012 11:28 am by markpilip

I’ve been in Boston and staying at the Hotel Marlowe in Cambridge. It’s a terrific hotel and the rates for Boston aren’t too bad. I’ve been impressed with the Marlowe and Kimpton hotels because of two simple things they did. … Continue reading →

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Get Better Before You Start Shouting

Posted on Tuesday, 31 July 2012 8:27 am by markpilip

Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading →

Posted in Branding, Communications, Marketing, Product Development | Tagged , | 2 Comments

No Press Didn’t Kill Your Product

Posted on Monday, 7 November 2011 5:01 am by markpilip

Products fail in the marketplace all the time.  There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work.  Look at the … Continue reading →

Posted in Branding, Marketing, Product Development, Rants | Tagged , , | 8 Comments

Lazy Salespeople

Posted on Friday, 22 July 2011 2:47 pm by markpilip

I love being sold. I can even suspend disbelief in the interest of hearing just why I need a $44K CUV instead of a $15K subcompact that will do the job, arguably, just as well. What I can’t stand is … Continue reading →

Posted in Rants, Sales | Tagged , , , | 2 Comments

Payment Processors are the Ball Bearing Factories in the War on Spam

Posted on Monday, 23 May 2011 10:19 am by markpilip

Has the Schweinfurt of the spam industry been identified, in the form of three big credit card payment processing companies?  The New York Times published an interesting article today, which indicates that 95 percent of the credit card transactions for … Continue reading →

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Marketing Ain’t Stealing

Posted on Wednesday, 23 March 2011 10:12 am by markpilip

Simon Sinek’s post today covers a couple of faux products he purchased recently by mistake.  His mistake.  The companies that he purchased these products from had full intent of stealing his money by selling fake products and, ironically, destroying their … Continue reading →

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