-
markpilip
-
Recent Posts
- The danger of low variance Tuesday, 27 August 2024 12:03 pm
- Robert De Niro, talking ad weirdness Monday, 12 August 2024 3:59 am
- Fools rush in with AI: Brand safety edition Wednesday, 7 August 2024 3:51 am
- D-Day Thursday, 6 June 2024 1:16 am
- Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule Thursday, 23 May 2024 9:44 am
License

Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- planning
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- testing
Categories
Monthly Archives: October 2012
Do The Best You Can, Not The Best
When we agonize over everything to try to make it “the best” we fool ourselves. There’s no such thing. We are just people and can’t, by definition by perfect and “the best.” When we understand the constraints–time, money, people, technology–and … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged product development, productivity
Comments Off on Do The Best You Can, Not The Best
What “They” Want Or Think Doesn’t Matter
On his deathbed Steve Jobs told Tim Cook not to worry about what he would do, but instead do what was right for Apple, or so the story goes. A great piece of advice. Now that Steve is dead, what … Continue reading
Posted in Data, Marketing, Product Development
Tagged apple, product development, research, Steve Jobs, Tim Cook
Comments Off on What “They” Want Or Think Doesn’t Matter
Recruit The Exceptional
Our leadership skills aren’t as special as we think. We can’t make average talent outstanding. Spend less time managing the average and more time talking with and recruiting the exceptional. Talent and grit win.
Posted in Leadership, Organization, Philosophy
Tagged grit, leadership skills, recruiting, talent
Comments Off on Recruit The Exceptional
Communications “Real Housewives” Style
It’s Monday morning and the time when communications professionals around the world are answering urgent executive requests on: Why that tweet (that nobody cares about) was created? Why that blog post (that nobody cares about) got your corporate mission wrong? … Continue reading
Posted in Communications
Tagged communications, Monday
Comments Off on Communications “Real Housewives” Style
You must be logged in to post a comment.