Monthly Archives: October 2017

Ads.txt: Cui bono?

Posted on Thursday, 5 October 2017 8:27 am by

Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading →

Posted in Data, digital marketing, fraud, Media | Tagged , , , , , ,

Social Media: “Testing Ugly Early”

Posted on Monday, 2 October 2017 9:50 am by

An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading →

Posted in Leadership, Media, Philosophy | Tagged , ,