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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- RT @Moonalice: Hate speech on Facebook has already touched off a genocide in Myanmar. This same playbook is now being used all over the wor…/ / 1 hour ago
- RT @uticacollege: "I hope you find it encouraging, as I do, that after more than 10,000 tests our positivity rate is only 0.1 percent and w…/ / 1 hour ago
- Tonight’s rig: Pinot Noir, @Fender Custom Shop ‘59 relic and Billm modified Blues Junior. #fenderstratocaster… twitter.com/i/web/status/1…/ / 3 hours ago
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- @acfou @tag_today Stop it. You’re killing me. I can’t breathe, I’m laughing so hard./ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: October 2017
Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media
Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology
Social Media: “Testing Ugly Early”
An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading
Posted in Leadership, Media, Philosophy
Tagged leadership, philosophy, social media
