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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
Author Archives: markpilip
The danger of low variance
Low variance is crucial in fields like medicine, rocket launches, and pension fund management. However, seeking deviations from the norm is essential for breakthrough results. Instead of resumes or current figures, reverse order test results may reveal team performance. Cultivating variance fosters growth, while a low variance culture hampers progress. Embrace variance for innovation and growth. Continue reading
Posted in Leadership, Marketing, Organization, Philosophy
Tagged leadership, organization, people, philosophy, testing
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Robert De Niro, talking ad weirdness
“Whenever there is any doubt, there is no doubt.” Continue reading
Posted in Analysis, digital marketing, Marketing, Media, Tactics
Tagged advertising, digital media, marketing, performance marketing, Robert De Niro, Ronin
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Fools rush in with AI: Brand safety edition
You’re a damn fool if you rely on the AI in Integral Ad Science or DoubleVerify to protect your ads from running on websites featuring racism, sexism, and far, far worse. See the recent Adalytics report linked below. Caution: There … Continue reading
Posted in AI, digital marketing, Marketing, Media, Strategy, Tactics
Tagged AI, brand safety, digital media, media, publishing
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D-Day
Over 180,000 young men jumped, landed, or waded into Europe to remove the evil and tyranny that gripped much of the continent for so many years.
Those young men didn’t consider themselves heroes. They were there to do a job that needed to be done. They hoped that when the job was done, they would go home to begin their lives. Continue reading
Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule
The old engineering adage, “Good, Cheap, Fast. Pick any two,” is a familiar challenge. In reality, bosses often want all three, with “Cheap” meaning “Almost Free” and “Fast” meaning “Tomorrow.” Understanding the Cost/Reliability/Schedule model and its implications early on can help navigate trade-offs in building marketing technology systems. Continue reading
Posted in Philosophy, planning, Strategy, Tactics
Tagged engineering, planning, product development
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Your Target Audience Just Got Bigger
So you’re increasing your advertising investment this year, right? Right? In many companies the bean counters are pushing back on marketing investment decisions, seeing it as wasteful spend by characters who struggle with basic arithmetic. While that’s sadly far too … Continue reading
Mark Pilipczuk: From Struggles to Internet Marketing Success
Mark Pilipczuk’s journey from a cardboard shack in Sauquoit, New York, to an internet marketing influencer in St. Croix showcases resilience and hard work. Through self-education, personal branding, and effective content creation, he built an online presence while empowering others, demonstrating the power of authenticity and community engagement in digital marketing. Continue reading
Posted in AI, Uncategorized
Tagged AI, AI Slop, content marketing, SEO, social media
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Sometimes
Sometimes we manage to get a little work done. Continue reading
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning
Tagged direct marketing, merge/purge, Operations, tactics
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