Tag Archives: branding

Publicity First Doesn’t Work Anymore

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading

Posted in Branding, Communications | Tagged , , ,

Don’t Tie Your Brand to Your Company

I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company.  Now I suppose if you work for a … Continue reading

Posted in Branding, Career | Tagged , , | 1 Comment

Monitor Your Sales Calls? Yep, It’ll Save You Money

I just got a sales call from a very large information services company.  The inside salesperson wanted me to purchase some the data they had to offer and was asking if I was the right guy. I answered “sure” and … Continue reading

Posted in Marketing, Sales | Tagged , ,

Is Your Recruiting Team Damaging Your Brand?

The economic crunch continues with many good people still looking for work.  As an employer, it’s good news in a way.  There’s lots of great talent from which to choose, and you can generally get a qualified individual for less … Continue reading

Posted in Branding, Leadership | Tagged , , ,