Tag Archives: predictions

Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading →

Posted on Monday, 6 February 2017 8:55 am by markpilip | Comments Off on Best Super Bowl Ad? Who Cares?

Verizon Faceplants on $2 Fee

Posted on Friday, 30 December 2011 9:13 am by markpilip

I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone.  Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading →

Posted in Communications, Customer Care, Predictions | Tagged , , , | 1 Comment

Six Trends for Communicators and Marketers

Posted on Wednesday, 21 December 2011 5:02 am by markpilip

What’s happening now and in 2012 that will impact marketers and communicators?  Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.

Posted in Communications, Marketing, Predictions | Tagged , , , | Comments Off on Six Trends for Communicators and Marketers

Steve Jobs Sets Back Leadership 20 Years

Posted on Friday, 4 November 2011 7:50 am by markpilip

Steve Jobs is one of my heroes and a man who achieved his objective of “putting a dent in the universe.” I enjoyed reading Walter Isaacson’s biography “Steve Jobs” because it gave me insight into the motivation behind the man … Continue reading →

Posted in Leadership, Philosophy, Predictions | Tagged , , | Comments Off on Steve Jobs Sets Back Leadership 20 Years

Be a Scientist, Not an Analyst

Posted on Monday, 6 June 2011 8:33 am by markpilip

I don’t have much respect for analysts, of the Wall Street kind or otherwise.  It’s too easy to look in the rearview mirror and then fit some explanation to it.  Post hoc ergo propter hoc, confirmation bias and the like … Continue reading →

Posted in Predictions | Tagged , , | Comments Off on Be a Scientist, Not an Analyst