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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Lost on the Shelf? Build a Category of One.
When I start a consulting engagement, I ask my new clients “what’s a Company X?” This is shorthand for “what do you stand for, how do you do it, and why should anyone care?” When I hear “Uber for pet … Continue reading
Leaders Eat Last
“The cost of leadership is self interest.” Says Simon Sinek in his remarkable talk “Why Leaders Eat Last” at a recent Behance conference. The talk is based on his upcoming book Leaders Eat Last: Why Some Teams Pull Together and … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged Helping others, leadership, philosophy, Simon Sinek, Values
2 Comments
“I Think” vs. “I Know”
We need to be alert to avoid the logical fallacy of “I think… therefore I know…” and use the rigorous and challenging “I know… therefore I think…” The former is comfortable and easy on the ego and so easy to … Continue reading
A Bitcoin for Identity
I believe that Fred Wilson from Union Square Ventures is a smart investor and astute observer of technology trends. His talk at LeWeb Paris is timely, because a lot of us are looking forward to 2014 and trying to figure … Continue reading
Posted in Data, Leadership, Organization, Philosophy, Privacy, Security
Tagged bitcoin, data, Fred Wilson, freedom, Mikko Hypponen, NSA, privacy, security, surveillance, trends
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The Three Rs of the Lizard
Review, rewrite, reconsider. Those are not actions associated with getting things done. It is the lizard talking. I made the notes above a few months ago while sitting in a conference call listening to endless variations of “Let’s just review … Continue reading
Posted in Philosophy
Tagged action, fear, lizard, results
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Don’t Hire a Growth Hacker. Hire a Direct Response Marketer Instead.
I’ve had some conversations with clients and prospective clients who think they need a “growth hacker.” I finally did some reading on what a “growth hacker” does and I think Mark Macdonald’s article is one of the readable and rational … Continue reading
Posted in Direct Response, Marketing
Tagged direct response, growth hacking, silly Silicon Valley terminology
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Yes, Doc Searls, Direct Marketing *IS* Advertising
Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading
Posted in Direct Response, Marketing, Rants
Tagged advertising, direct marketing, direct response
1 Comment
Tweeter (TWTRQ) Isn’t Twitter and the (Ir)rational Market
We’re smart, we’re rational, we do our research, we can’t be fooled. So we tell ourselves. But when it gets to be time to make a quick buck, everything goes out the window. Today, Tweeter Home Entertainment Group Inc.’s, the … Continue reading
Posted in Behavioral economics
Tagged behavioral economics, investing, Tweeter Home Entertainment Group Inc., Twitter IPO, TWTRQ
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9-11
Twelve years ago today, almost 3,000 people were murdered. One was my friend and Utica College classmate Margaret Echtermann. She was likable, smart and a lot of fun. She was enjoying success in her career and personal life when it abruptly ended. I won’t … Continue reading
Don’t Get a Job. Work Instead.
You find wisdom in the most unexpected places if you’re seeking it. I stumbled on this interview with Adam Ant this morning. He says something very important about twenty minutes into it. “I’ve never really had a job. This isn’t … Continue reading
Posted in Media, Philosophy
Tagged career, interviews, music, work
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