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Recent Posts
- The danger of low variance Tuesday, 27 August 2024 12:03 pm
- Robert De Niro, talking ad weirdness Monday, 12 August 2024 3:59 am
- Fools rush in with AI: Brand safety edition Wednesday, 7 August 2024 3:51 am
- D-Day Thursday, 6 June 2024 1:16 am
- Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule Thursday, 23 May 2024 9:44 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
I Like Ike
Although business is not usually like war, in that nobody gets shot in meetings, the business world can learn a lot from our military. Let’s take a lesson from General, later President, Dwight David Eisenhower that can help us reduce … Continue reading
The Power of a Strong “Why” Statement
“Why are you here?” That’s my first interview question. It’s surprising how many people get rattled out of the gate by that question. Yet if you bump into an American in Paris tomorrow and ask the same question, you get … Continue reading
Posted in Career
Tagged excel, hiring, interviews, Why
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Prediction: Streaming Wins, Powered by Apple
Bob Lefsetz published an article on Friday that powers this admittedly not very far out prediction. Streaming–powered by iTunes–becomes the preferred choice of music consumption in the US. We’ll achieve that by 2013. Why? Streaming music works. See Spotify and … Continue reading
Posted in Predictions
Tagged apple, media, music, prediction, spotify
Comments Off on Prediction: Streaming Wins, Powered by Apple
Coordination: A Lost Art
We all have lots of channels and methods of communicating with our customers. Usually, they only have to be consistently on message. There are instances when it helps to have your communication channels completely aligned, not only on message, but … Continue reading
Posted in Customer Care, Marketing
Tagged customer care, radio, subscription, TM
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Email Forwarders and Meeting-Goers
These are the two attributes I check for in employment candidates who have been employed at big companies. It seems odd, but in some large corporations there are an entire class of people that seemingly exist simply to forward emails. … Continue reading
Lazy Salespeople
I love being sold. I can even suspend disbelief in the interest of hearing just why I need a $44K CUV instead of a $15K subcompact that will do the job, arguably, just as well. What I can’t stand is … Continue reading
Constraints: A Shortcut to Success
It’s still budget season across corporate America and we’re getting to crunch time. In the first pass of the budget, you invariably include all your wishes for the coming year. What new initiatives you’d like to take, why, and what … Continue reading
Posted in Leadership
Tagged budgeting, finance, leadership, planning
Comments Off on Constraints: A Shortcut to Success
When you’re in trouble, the world does not form an opinion about your character based on what you say. Rather, judgement is based on the length of the line and the stature of those in line who defend you. Like … Continue reading
Friday, 22 July 2011 4:00 am
Comments Off on The Lines Have It
Small Business? How NOT to Stay Small…
Small and startup businesses have it tough. You have to be chief cook and bottle-washer, CEO,CFO, CMO, CTO, CPO, CSO and much more, usually without (much) help. Oh, and how do you stay in touch with your customers in this … Continue reading
Malicious Compliance
Seth Godin’s terrific post on willful ignorance today caused an immediate snap reaction thought: “Malicious Compliance.” Malicious Compliance is what you get from that DMV clerk who falls back on a meticulous compliance with state policy, even when it’s not … Continue reading
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