Tag Archives: digital fraud

Buy direct

Posted on Sunday, 10 February 2019 1:14 pm by markpilip

There’s only one correct way to buy ads, and that’s direct from the publisher. If you buy any other way you’ll pay too much in adtech tax or get scammed buying something that’s not what you think it is. Probably … Continue reading →

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Bots in the Walled Garden!

Posted on Friday, 29 September 2017 10:17 am by markpilip

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading →

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Buy Digital Directly. No, I’m Not Crazy!

Posted on Wednesday, 20 September 2017 7:15 am by markpilip

Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading →

Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy | Tagged , , , , | 2 Comments

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Posted on Tuesday, 6 June 2017 7:18 am by markpilip | Comments Off on Occam’s Bots