Tag Archives: science

Be The Solution

Posted on Monday, 29 January 2018 9:16 am by markpilip

We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading →

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“Guessing is a Dumb Man’s Job”

Posted on Sunday, 15 October 2017 8:30 am by markpilip

I was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand. Tell me if, in the next roughly 32 seconds of this … Continue reading →

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Use Real Metrics, Not Social Media Nonsense

Posted on Monday, 12 December 2016 10:48 am by markpilip

Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.

Worry about the things that actually generate profit. And win. Continue reading →

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Be a Scientist, Not an Analyst

Posted on Monday, 6 June 2011 8:33 am by markpilip

I don’t have much respect for analysts, of the Wall Street kind or otherwise.  It’s too easy to look in the rearview mirror and then fit some explanation to it.  Post hoc ergo propter hoc, confirmation bias and the like … Continue reading →

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