Daily Archives: Friday, 19 August 2011 11:50 am

Fifty Little Cups of Coffee

I’m a continuity direct response marketer.  My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests.  Each test was, essentially, a small bet of $500 to $50,000. … Continue reading

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Business = People

“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?

Posted in Branding, Leadership, Philosophy | Tagged , ,